Born in the Swiss Alps, NORQAIN is a watch brand that dares to go its own way.

Based in Nidau (Biel/Bienne), at the heart of Swiss watchmaking, we’re driven by the excitement that comes with exploring the outdoors. We are very proud to be a family-owned and independent company with a sustainable long-term vision!

Our three collections ­– Adventure, Freedom and Independence – are exclusively equipped with mechanical movements and original striking design elements. Every NORQAIN watch is Swiss made with absolute attention to detail and ready for whatever adventures await.

Mountain Peak

Our NORQAIN logo with the two side-by-side N’s symbolises a mountain peak. The Swiss Alps have always inspired us and their perfect imperfections have influenced our vision. An adventurous mountaineering spirit is deeply rooted in our DNA and we are constantly seeking the next challenge.


Swiss Made, Family Tradition & Independence

For us, “Swiss made” is more than a designation on our watch dials. NORQAIN itself is Swiss made, and it was built on a solid foundation of family tradition. For more than four decades, our family has been creating and developing watches in Tavannes in the Bernese Jura. Now, with NORQAIN, we have united our experience and expertise – an exciting adventure for all of us. This know-how allows us to offer top-quality watches that meet the highest Swiss watchmaking standards. The fact that NORQAIN is independent means that our unique values will continue to distinguish our brand, and our customers will always be our inspiration.

Know-How & Premium Suppliers

NORQAIN was founded by CEO Ben Küffer in 2018 and he brought on Ted Schneider, a member of the family that owned Breitling for nearly 40 years, and Mark Streit, the Swiss ice hockey legend and Stanley Cup winner, as Co-Founders and Board members. Marc Küffer, Chairman of the Board, has over 45 years of experience – mainly as owner and CEO – manufacturing Swiss luxury watches, and he spent 25 years on the Board of Directors of the Swiss Watch Industry Association. We and our premium suppliers share a long-term vision for the Swiss watch industry and NORQAIN will continuously invest in the quality of our products to offer our customers the highest quality timepieces.


Highest-quality and Customisable

The “NORQAIN plate” adds a one-of-a-kind touch to each model. This detail on the left side of the case is open to customise with a word to live by, a date to remember or the location of a meaningful life moment. This is just one way that NORQAIN’s spirit encourages customers to live life on their own terms.

Proud Partner of the NHLPA

At the beginning of 2020, NORQAIN announced it had entered into a strategic partnership with the National Hockey League Players’ Association (NHLPA). In honour of this alliance, we launched a limited-edition Adventure Sport Chrono in October 2020 that incorporates details that dynamically link the timepiece to the thrilling sport of ice hockey. As part of this partnership, NORQAIN had a presence in the NHLPA All-Star Lounge, interacting with all 44 all-stars. And over the course of the partnership, several NHLPA players will participate in exclusive NORQAIN initiatives, and NORQAIN will also have a presence at joint events during the hockey season and in the off-season.The commitment of NORQAIN Board member Mark Streit, 2017 Stanley Cup winner and Swiss hockey legend, and Roman Josi, three-time NHL All-Star player, «Norris Trophy» winner and captain of the Nashville Predators has been a key factor in NORQAIN’s entry into ice hockey and in the establishment of this important alliance with the NHLPA.


With the following voucher you will receive a 20% discount at our Swiss distributors.

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