Our three collections – Adventure, Freedom and Independence – are exclusively equipped with mechanical movements and original striking design elements. Every NORQAIN watch is Swiss made with absolute attention to detail and ready for whatever adventures await.
Our NORQAIN logo with the two side-by-side N’s symbolises a mountain peak. The Swiss Alps have always inspired us and their perfect imperfections have influenced our vision. An adventurous mountaineering spirit is deeply rooted in our DNA and we are constantly seeking the next challenge.
Swiss Made, Family Tradition & Independence
For us, “Swiss made” is more than a designation on our watch dials. NORQAIN itself is Swiss made, and it was built on a solid foundation of family tradition. For more than four decades, our family has been creating and developing watches in Tavannes in the Bernese Jura. Now, with NORQAIN, we have united our experience and expertise – an exciting adventure for all of us. This know-how allows us to offer top-quality watches that meet the highest Swiss watchmaking standards. The fact that NORQAIN is independent means that our unique values will continue to distinguish our brand, and our customers will always be our inspiration.
Know-How & Premium Suppliers
NORQAIN was founded by CEO Ben Küffer in 2018 and he brought on Ted Schneider, a member of the family that owned Breitling for nearly 40 years, and Mark Streit, the Swiss ice hockey legend and Stanley Cup winner, as Co-Founders and Board members. Marc Küffer, Chairman of the Board, has over 45 years of experience – mainly as owner and CEO – manufacturing Swiss luxury watches, and he spent 25 years on the Board of Directors of the Swiss Watch Industry Association. We and our premium suppliers share a long-term vision for the Swiss watch industry and NORQAIN will continuously invest in the quality of our products to offer our customers the highest quality timepieces.
Highest-quality and Customisable
The “NORQAIN plate” adds a one-of-a-kind touch to each model. This detail on the left side of the case is open to customise with a word to live by, a date to remember or the location of a meaningful life moment. This is just one way that NORQAIN’s spirit encourages customers to live life on their own terms.